Social Media News: Google+ promotes the Rockstars, LinkedIn Redesign for Company Pages, New Reporting, and Photo Tagged Tweets
Hold onto your seat belts, we’re going to have a fun ride today! This week’s Social Media Recap has three updates and one “coming soon” feature.
Google+ is now featuring total Content View Counts for profile pages; this includes Company pages and Personal Pages. Every profile page now includes the total number of times the user’s content has been seen by others. It’s one more way to track your online growth on Google+ and a great way to showcase how much your content is valued to people who visitor your page. Although, if you’re not promoting your Google+ Page and your view counts number is very low you can choose to not feature this number on your page.
LinkedIn has gone big the last two weeks. As of April 14th, 2014, Company Pages Products & Services Tabs will no longer exist. I am as bummed about this as you are but the new Showcase Pages seem like a great replacement, and they will provide you with more ways to promote those Products & Services.
LinkedIn has rolled out a new Content Marketing Score and a Trending Topics Site. The Content Marketing Score will help you measure your company’s success, and the Trending Topics site will give you insights into what successful content looks like, and it’s all for FREE.
According to LinkedIn the Content Marketing Score "measures member engagement with your Sponsored Updates, Company Pages, LinkedIn Groups, employee updates, and Influencer, posts (if applicable)” and ranks you against your competitors on those same traits.” Until recently, there has been no easy way to measure your marketing success on LinkedIn, and I think this is a great-added feature for companies.
Trending Topics is an interactive tool that surfaces the most popular content on LinkedIn for each different audience and topic segment. Wow, that sounds awesome, and I cannot wait to take it for a test drive. Thanks to HubSpot for the preview of this new tool, and the great summary explanation.
Photo tagging is here to stay, Twitter has launched Photo Tagging for tweets. You’ll soon be able to add up to four photos in each tweet and tag up to 10 of your “Tweeps” in that photo. The best part is that this new functionality does not count towards your 140 character limit.
Immediately, I thought about how bombarded brands may get with people tagging them, or spammers taking advantage of this new feature but Twitter has already thought of that. You will be able to turn this feature off so people cannot tag you in photos. I’m anxious to see what this looks like in my Twitter feed.
That’s all I’ve got for you this week. Make sure to come back next Friday for another FUN Social Media Recap!
Which one of the updates above are you most excited about?