What's a Hashtag?

I discuss my experiences while exploring a career in Digital Marketing, as well as anything else that catches my attention.

I'm a Mainer, turned Seattleite, who then ventured into NYC. After 6 years of exploring I’ve finally come home to Maine.

You can learn more about me, Jennifer MacDonald, here: http://bit.ly/rkurJT
Posts I Like

Social Media News: Twitter Shopping, More Facebook Data, New YouTube Branding, Dating on LinkedIn and the Best Photo App Ever! 

This week’s Social Media Recap is more about new, cool apps than it is about important changes to the major social networks. First up is the new #AmazonCart, now when you are on Twitter and you see someone tweet a product that is attached to an Amazon URL you can reply with the hashtag #AmazonCart and that item will be added to your cart on Amazon.com. However there is one catch, you will need to connect your Twitter account to your Amazon account.

Video is here to stay! This week Facebook announced that they would now be including Video Metrics for every video you upload to your Facebook Business Page. Remember, when you include Videos in your status updates on your Facebook Business Page they perform the second best in Facebook’s Edgerank, photos actually perform the best. That means that Video Posts have a better chance of showing up to your followers, as you know only 16% of the people who like your business page actually see your status updates. Use video to diversify your content and give your followers a sneak peak into your company & the amazing people who work there. 

YouTube is also pushing brands to get on the Video train, they announced that you can now add a three-second branding video to the beginning of the videos that are currently on your YouTube channel and those you upload in the future. This is definitely a great addition for branding reasons, however make sure you are short and sweet in your branding video because you only have a viewers attention for one minute maybe two, and you’ll need to secure their attention in those first three seconds. My advice is to make sure your branding video is creative and visually appealing, and definitely speaks to your audience.

For all my single ladies out there, your wishes may have just come true. I was single for a very long time, and I know one of the items on my checklist for dating was that the gentleman had a career. If this criteria fits your requirements then the new LinkedUp! app might be right for you. LinkedUp! is a matchmaking service for LinkedIn users, go check it out and let me know what you think. I can’t wait to hear how many people use this app and if it answers their prayers of finding love. 

Lastly this week I have my new favorite photo app for you, which is called Waterlogue. This is an app that you have to pay for, and it might only be available for iPhones but definitely go look at their website. For all you marketers, this is one more way to diversify your content, be original, and creative to make sure that your followers don’t get bored. 

Which one of these updates gets you the most excited? 

Social Media Update: No more transparency on Facebook with a new anonymous login, Pinterest guides you, Snapchat goes private and more

Today I have seven updates for you in the world of Social Media Marketing, and not all need an explanation so I’ll keep this short and sweet!

One big announcement this week is Facebook’s new Business Manager tool for marketers. This new tool will allow agencies to manage all of their client’s Facebook pages, Ads and Campaigns in once place and under one login; while also assigning permissions to other users on their team.

Another big announcement from Facebook this week was revealed at their f8 conference on Wednesday. Now when you want to access a site/app and they ask you to login through your Facebook login you will be able to choose to login anonymously instead.

Also, with this announcement Facebook is adding more options to your Facebook login for 3rd party apps and websites. You will be able to select what you want to share with that app by unchecking boxes, such as your friend list. This has been available in the past but not with every app or website, now Facebook says they will ensure that you always have these options for privacy reasons.

Pinterest made the news this week as well with their new Guided Search. Now when you use the search box on Pinterest they will guide you with multiple options for your search term. For example, if you type plants they will show you options for indoor plants and outdoor plants to help refine the results you see. 

Other updates this week include:

- Google’s new +Post Ads Now Available to Brands With 1K+ Followers
- Pinterest Launches ‘Pin It’ Button For WordPress, Blogger, and Tumblr
- Facebook and Storyful launch new ‘newswire’ for journalists
- Snapchat adds Text Messaging & Video Conferencing 

Are you going to stop sharing all of your social activity outside of Facebook by using the new anonymous feature? 

Social Media Updates: Asking for Likes on Facebook is a No-No, New LinkedIn Groups layout, Vine messages and Vingle

Happy Friday, this week’s Social Media Recap has a little bit of everything in terms of new functionality, brand hazards and new apps.

Facebook has been revamping their network consistently over the past few weeks. I mentioned previously that Facebook would start targeting posts from Facebook Pages as Spam that use the language “like this” or “share this.” This week I’m sending a friendly reminder to remove that language from your Facebook updates.

LinkedIn has transformed their Groups layout and now it is much easier for you to stay up to date on what’s happening in the LinkedIn Groups you belong to. Using LinkedIn Groups is one of the best ways to do business development on LinkedIn, as well as networking for your career so I would recommend joining some new groups today!

Twitter has added Real-Time notifications to their desktop version, and for those of you community managers who don’t have a budget to purchase Social Media Monitoring Software this should help make your life easier.

Vine is jumping on the Snapchat train by incorporating Private Messaging in their app. If you’re a brand on Vine and you have followers who constantly engage with you, this is a great way for you to show your appreciation to them by offering them a coupon code or a sneak peak at your new collection.

Have you heard of Vingle? It’s a new social network that helps you find other people who share the same hobbies as you do. It looks pretty cool so check it out. 

Did you hear about Facebook’s new Nearby Friends feature? 

Designer Eyewear for every Woman: Glasses & Sunglasses 

I’m extremely excited to introduce you to the new Essential Collection from Rivet and Sway. These new glasses & sunglasses are “a collection of classic styles designed to accentuate your ambition and help tell your story.” Talk about a perfect tagline for a woman!

One of the reasons I love Rivet and Sway is their goal is to have every woman look fabulous and feel confidant in their specs. You should look good everyday, whether you’re at the office or at happy hour. Most importantly, you should also feel confidant.

In this video I review 3 new pairs of glasses, and 2 new pairs of sunglasses. I also offer you my perspective on how these frames work for someone with a heart shaped face like myself. In the video thumbnail above I am wearing the Ivy frames, in case they catch your fancy.

Don’t forget that Rivet and Sway is FSA approved, and most insurance companies will reimburse you for your purchase. Also, you can get 10% off your order with code JENNIMAC at RivetandSway.com

There’s no reason to wait, order 5 pairs to try on at home today, invite the girls over for a fashion show and find your new frames! Remember, there is no obligation, you do not have to buy the frames after your home try-on order.

Please share a photo of your frames with me when you receive them. You can tweet me, or post a comment here on my blog. I’d love to check them out and hear your thoughts.

Do you think your current glasses fit your face?

Social Media News: Google+ promotes the Rockstars, LinkedIn Redesign for Company Pages, New Reporting, and Photo Tagged Tweets

Hold onto your seat belts, we’re going to have a fun ride today! This week’s Social Media Recap has three updates and one “coming soon” feature. 

Google+ is now featuring total Content View Counts for profile pages; this includes Company pages and Personal Pages. Every profile page now includes the total number of times the user’s content has been seen by others. It’s one more way to track your online growth on Google+ and a great way to showcase how much your content is valued to people who visitor your page. Although, if you’re not promoting your Google+ Page and your view counts number is very low you can choose to not feature this number on your page.

LinkedIn has gone big the last two weeks. As of April 14th, 2014, Company Pages Products & Services Tabs will no longer exist. I am as bummed about this as you are but the new Showcase Pages seem like a great replacement, and they will provide you with more ways to promote those Products & Services.

LinkedIn has rolled out a new Content Marketing Score and a Trending Topics Site. The Content Marketing Score will help you measure your company’s success, and the Trending Topics site will give you insights into what successful content looks like, and it’s all for FREE. 

According to LinkedIn the Content Marketing Score "measures member engagement with your Sponsored Updates, Company Pages, LinkedIn Groups, employee updates, and Influencer, posts (if applicable)” and ranks you against your competitors on those same traits.” Until recently, there has been no easy way to measure your marketing success on LinkedIn, and I think this is a great-added feature for companies.

Trending Topics is an interactive tool that surfaces the most popular content on LinkedIn for each different audience and topic segment. Wow, that sounds awesome, and I cannot wait to take it for a test drive. Thanks to HubSpot for the preview of this new tool, and the great summary explanation. 

Photo tagging is here to stay, Twitter has launched Photo Tagging for tweets. You’ll soon be able to add up to four photos in each tweet and tag up to 10 of your “Tweeps” in that photo. The best part is that this new functionality does not count towards your 140 character limit.

Immediately, I thought about how bombarded brands may get with people tagging them, or spammers taking advantage of this new feature but Twitter has already thought of that. You will be able to turn this feature off so people cannot tag you in photos. I’m anxious to see what this looks like in my Twitter feed. 

That’s all I’ve got for you this week. Make sure to come back next Friday for another FUN Social Media Recap! 

Which one of the updates above are you most excited about?

Social Media News: Google+ super-sized, Facebook ROI, Yelp Reviews matter, #FirstTweet and #Whaling 

This week I’ve got tons of fun stuff for you, and some weird stuff. The best part is that I’m bringing it to you in Cartoon format! What do you think?

Google+ is now following the Facebook trend by showcasing bigger photos in status updates on Google+. This is a great opportunity for you to share those awesome photos of your products/services. 

Facebook advertising is really kissing up to advertisers; you can now use conversion tracking on your promoted posts not just ads. This way you can really track the ROI of your advertising efforts. 

I was granted access to LinkedIn’s new publishing feature yesterday and I fell in love. The functionality mirrors most blogging platforms and it is super user friendly. I suggest you give it a try.

Yahoo is now going to be pulling in Yelp reviews about a business alongside search results for that business in Yahoo. Are you monitoring your company’s reviews on Yelp?

Any chance you remember the first tweet you sent when you joined Twitter? I was scared to think about it but I used Twitter’s new discovery tool, #FirstTweet, and I actually impressed myself with what I had first composed back in 2009. Let me know what your first tweet was.

Are you one of the ones who is #Whaling? Yeah, me either but it’s a new trend on Vine. All you have to do is move your body like a whale, check it out!

Any big plans this weekend? Make sure you share photos with me on Twitter, Instagram, Google+ or Facebook. I’d love to see them!

Social Media News: Facebook redesign. Video Ads are here, no more newspaper concept & where are the custom tabs 

This week’s Social Media Recap has three updates for those of you who are an admin of a Facebook Business Page.

Facebook’s Video Ads have now debuted to select advertisers. The 15 second video ads will auto play in a user’s newsfeed. Tip: Make sure those videos are informative and not pitching your company or you’ll be immediately be “unliked” by your followers. 

Facebook’s new layout kills the newspaper concept. Do you remember last year when Facebook released seven ways to filter your newsfeed? You could click on Photos, Pages, Friends, etc. That filter concept has gone away with the new layout for desktop & mobile. 

Facebook’s new Business Page Layout is a magician, as they have made the custom tabs disappear. However, they have ramped up a new feature for Business pages, which is their “Pages to Watch" feature and now there are even more statistics for you to analyze about your competitors.

Did I miss any big updates this week?

Social Media Recap: More brand exposure on Facebook, LinkedIn additions, and Swayy 

This week’s Social Media Recap includes two updates from Facebook, one from LinkedIn and a cool new app for curating content.

Facebook released a new look to their newsfeed Thursday in an effort to make your mobile and desktop experience look more uniform. Also, Facebook is now showing posts you share on your Facebook Business page, that tag another business page, to people who like the business page you tagged but don’t like you! (say that three times fast)

LinkedIn has not just revamped but turbocharged their “who’s viewed your profile" feature. They’ve added personalized tips telling you what actions you can take to increase views of your profile. 

BONUS: I discovered a cool new app this week called Swayy, which helps you share content that your followers are interested in. 

What did you discover this week regarding social media?

Designer Glasses for Women with a Kick

Glasses are an item we wear everyday but we rarely consider our frames when we decide what to wear for the day. The process of finding the perfect pair is not easy, and is often put off. All of that has changed with the launch of Rivet and Sway. They have created several collections of stylish glasses strictly for women. They also provide a free consultation with a stylist to help you pick the perfect frames based on Frame Size, Face Shape, and Color.

If you have a narrow, heart shaped face like me then the 3 frames above will work great with your features. The best part of Rivet and Sway is that you can try on 5 pairs of frames, at home, for free! 

Visit RivetandSway today and if you find a pair you like make sure to use code JENNIMAC at checkout for 10% off. Then tweet me a pic when they arrive in your mailbox!

Ladies, your glasses are an accessory to your wardrobe just as much as your purse is. Why only own one pair?

Try 5 pairs of frames on at home + receive a consultation with a stylist to fit the frames to your face + a swanky case=it’s all FREE!

BONUS: Use code JENNIMAC for 10% off your order. Visit RivetandSway.com today!

Social Media News: Google+ shares your Analytics, Facebook CTAs, LinkedIn Publishing and #Hashtags4Life 

This week’s Social Media Recap is focused on Google. They’ve made it much easier for you to access your Google Analytics for your website. Now you can see the data that reflects traffic to your website right in your Google+ Dashboard. #Awesome!

Facebook is now helping you track your marketing efforts easier by letting you add Calls to Action in your Page posts. However, you either need to be an Advertiser or use the Power Editor plug-in.

Facebook has also added more targeting options to their advertising product this week, and there’s definitely a huge opportunity there. You can now target users by Job Title. 

LinkedIn Pulse is no longer only for journalists, or celebrities who have a million followers. Everyone will soon be able to publish to the platform and broadcast their content.

My #GeekItOut session is focused on a new app that replaces a ringtone with a scent, check out Scentee to learn more. Also, check out http://andtheniwaslike.co/ if you like animated GIFs.

Did you enjoy my take on Jimmy Fallon’s #Hashtag2 video?

No more “like this” on Facebook & Pinterest wants to be your Valentine 

This week’s Social Media Recap is all about LOVE! So, grab that friend, co-worker, or special someone and click play!

Instagram has printed a book for Brands on to learn how they can be more successful using the Social Network. Unfortunately, you cannot obtain a copy unless you are currently advertising on Instagram. Bummer, but there is one resource you can use.

Facebook is now penalizing Pages in a different way. Those “like this” post if…. updates are going to be devalued in Facebook’s Edgerank.

Did you totally forget to get a Valentine’s Day card for that friend, sister, mom or significant other? No need to fear, Pinterest is here!

Do you enjoy seeing all of the bouquets of flowers online or do you wish today didn’t exist?

My blog turned 3 today! This is a huge milestone for me, and even though I started guest blogging before I launched my own blog, this means that I have been creating content for three years. For those of you who create content on a monthly/weekly/daily basis you know what that means. Wow.

I immediately thought back to how my writing style/skill was three years ago, and I am so happy because I can see the transformation and how far I’ve come.

What have I learned after three years of blogging? Just get started! You need to start somewhere and don’t worry if you’re not a great writer, practice makes perfect. Remember, it’s a blog not the bible!

Thank you to all of you who have visited my blog & shared your thoughts with me. It means the world to have an audience who appreciates reading my perspective, thoughts and predictions. Here’s to the next three years!

YouTube helps you fight spam, Look Back video edits, Paper launched, Cat lovers unite & more

This week’s Social Media Recap has a few fun facts for you to digest over the weekend. 

If you’ve been seeing spam activity on your YouTube channel you’ll be happy to know that it will soon disappear. YouTube will now be conducting audits to remove spam activity that appears in your likes & comments.

Did you create your “look back" video on Facebook this week? If you didn’t like what you saw you will soon be able to change it.

I mentioned last week that Facebook launched a new app called Paper. The app was available for download this week and I’ve provided you with a quick review of the functionality in the app, and why there’s now a great opportunity for your Facebook Business Page.

For all you cat lovers there is some exciting news, make sure you click play to hear the details and to hear about the city you might want to visit next!

Lastly, today is Wear Red Day and as you can see I’m wearing Red to raise awareness about heart disease for women.

Did I miss any updates that happened this week on the Social Networks?

I now call TideSmart Global my new home 

Just in case you missed my recent LinkedIn profile update, I am now the Director of Digital Media at TideSmart Global. TideSmart Global is a collection of experiential marketing agencies located outside Portland, Maine and works with some of the biggest brands in the United States. The collection of agencies include EMG3, Promerica Health, Sumerian Sports & Entertainment, Viridescence, Ledgepoint Digital and TideSmart Logistics.  

What does my new role at TideSmart Global include? 
1. Build a digital presence for TideSmart Global online
2. Lead the redesign of TideSmart.com
3. Consult with clients on Digital Marketing Strategies & Trends
4. Help develop their new marketing platform 

For those of you who know me, you know that I love all of those things. I am very excited to take a brand which has a very small presence online and transform it into a digital powerhouse. Additionally, I am also very excited to continue to have the opportunity to work with large, national brands and their marketing strategies. 

If you remember I gave my last update three months ago, which focused on my move back to Maine to be closer to my family, and to be able to enjoy the things I love more often. I can honestly say that I have been successful with my goal in this transition and I have absolutely no regrets.

That’s what’s going on with me, what’s going on with you?

Learn more about Experiential Marketing & TideSmart Global:
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