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I discuss my experiences while exploring a career in Social Media, as well as anything else that catches my attention.

I'm a Mainer turned Seattleite who just relocated back to New England. In the process of becoming a yuppie in CT and enjoying the life of nearby NYC.

You can learn more about me, Jennifer MacDonald, here: http://bit.ly/rkurJT
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Do you have a branding strategy for your business? This is a phenomenal article from Open Forum, which expresses that branding is extremely important no matter what size your business may be.

I hear very often from start-ups and small business owners that they don’t have time to worry about branding or they don’t think it is necessary to pay attention to their branding message. For example logo, stationery, or email signature. In today’s digital marketing world that also pertains to your Facebook profile picture on your business page.

I disagree with this point of view. Those small, maybe even minute details, will make a huge impact on your customers and they will create brand association. In result this branding will help keep you top of mind when customers/prospects repeatedly see your branding message or insignia.

Make time for branding now to ensure business success in the future.

  1. jennifermacdonald posted this